Schlagmann VR
An immersive VR film offers a close-up look at brick production.
Film
VR
VR film for Schlagmann Poroton: lets viewers experience brick production from a first-person perspective and enhances engagement at trade fairs and in sales.
Initial Situation
Schlagmann Poroton stands for innovation in modern brick technologies and plays an active role in shaping the future of the construction materials industry in Bavaria. To make this role tangible, the company’s Zeilarn site was designed to be virtually accessible — particularly for use at trade fairs and in sales presentations.
Project Description
immersive — impressive — audience-oriented
Development of an immersive VR film that lets viewers experience the production process from the perspective of a brick.
Increased interaction at the trade fair booth
Longer visitor dwell time at the trade fair booth
Development
Together with the client, we developed a cohesive concept realized as a POV film. We oversaw the entire process — from storyboard and on-site filming to post-production with color grading and animations. Finally, the teams were trained in handling VR.
Result
At trade fairs, the production process was made immersive for the first time, significantly increasing visitor engagement.
Similar Projects