Dorint
Virtual brand film for an immersive Dorint hotel presentation
Film
VR
The virtual brand film for Dorint makes hotel worlds emotionally tangible in VR and strengthens brand perception as an innovative hospitality provider.
Initial Situation
Dorint was seeking an innovative way to communicate the unique qualities of its hotels to potential guests and partners — regardless of physical location. The challenge was to develop a solution that would be emotionally engaging, informative, and mobile. Especially in the context of trade shows and presentations, the aim was to create an immersive experience.
Project Description
emotional — accessible — brand-enhancing
A virtual brand film that brings key hotel areas to life in highly realistic virtual reality.
increase in perceived brand innovation
higher interaction rate at the trade show booth
Development
In close collaboration with Dorint, we created high-quality 360° visualizations that stage various hotel segments — from lobby to spa to suite — in a compelling way. The immersive experience was optimized for trade shows and events and is compatible with standard VR headsets to ensure maximum accessibility.
Result
Since launch, the Dorint brand has been perceived much more clearly as an innovative player in the hospitality sector.
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