ALMA
Interactive VR training for medical laser technology.
Application
Film
Virtual Reality
VR tool for Alma Lasers – realistically simulates medical applications and enhances the consultation experience, understanding, and efficiency in sales.
Initial Situation
Alma Lasers develops high-end medical technology for aesthetic and dermatological applications. The challenge: communicating complex devices in a way that is both understandable and convincing. Especially in direct interactions with physicians, more is needed than brochures or traditional product videos.
Project Description
immersive — user-centered — impactful
Development of an interactive VR tool for realistic simulation of medical laser treatments in a sales environment.
shortened sales cycles
higher conversion rate
Development
Together with the client, a storyboard was developed that staged typical treatment scenarios. Filming took place from the first-person perspective of a physician – directly in the practice. Post-production, animations, and training sessions rounded off the implementation of the tool.
Result
Complex technology is communicated in an understandable and tangible way. Physicians experience functionality and application within their own context.
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