adidas
Experience the adidas livestream event in a virtual 3D world
Film
3D
Metaverse event with motion capture for 18,000 adidas employees – engaging, innovative, and technologically pioneering. A digital experience with impact.
Initial Situation
The annual adidas sales and marketing event was to be transformed into a fully digital format for the first time. The challenge was to create an experience that would not only be accessible to 18,000 employees across Europe but also engaging and future-oriented in its staging.
Project Description
immersive — progressive — attention-grabbing
A livestream event film staged in a fully animated, metaverse-inspired 3D world.
higher participant interaction rate
increased awareness after the event
Development
Together with the creative agency PINC Solutions, a narrative and visual concept was developed that combines classic event dramaturgy with the possibilities of virtual worlds. The production merged 3D asset creation and motion capture technology with a stylized aesthetic, creating a completely new event experience.
Result
The virtual implementation measurably increased interaction and attention within the Europe-wide livestream.
At the same time, adidas was increasingly perceived internally as an innovative, technologically pioneering brand.
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