Audi
Design trailer for Audi’s digital training platform.
Film
3D
Cinematic trailer for Audi – showcasing the digital training platform in a brand-consistent, striking, and award-worthy way for maximum impact within the design community.
Initial Situation
Audi submitted its digital training platform for the Red Dot Design Award. To showcase the excellence of this solution, the challenge was to present its complex functionality in a cinematic format that was compact, clear, and on-brand – precise in message, design, and tone.
Project Description
aesthetic — concise — brand-consistent
A visually clear trailer that conveys the potential of the training platform in a dynamic and concise way.
View-through rate in the key target group
Winner of a Red Dot Award
Development
In close collaboration with Audi, we developed a motion design concept that combined 2D and 3D elements. This approach not only explained the platform but staged it—embedded in the brand’s visual language and tailored for maximum impact with the award audience.
Result
Increased perception of the platform’s innovative strength within the design community.
Strengthening of the Audi brand through a high-quality, media-appropriate staging of digital expertise.
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