SIEMENS tangereXperience
SIEMENS metaverse platform for interactive B2B experiences
Metaverse
3D
Browser-based metaverse for SIEMENS: explorative, modular, immersive. It activates teams, raises awareness for virtual technologies, and inspires new perspectives of use.
Initial Situation
How can the potential of digital platforms in a B2B context be not only presented but experienced immersively? This is precisely the question SIEMENS AG set out to explore – with the goal of raising awareness of virtual technologies among internal and external audiences and showcasing new perspectives for use across departmental boundaries.
Project Description
explorative — scalable — future-oriented
A metaverse running in the browser that playfully introduces users to virtual technologies.
increase in interaction through explorative user guidance
connected virtual worlds
Development
Following an initial concept phase with storyboard development, all 3D assets were created in close coordination. Using a game engine, they were integrated into a modular system that allows for individualized interactions. An iterative tracking approach ensures continuous development and targeted adaptation of the application.
Result
Sustainable activation of internal teams across multiple business units.
Increase in interaction through explorative user guidance within the virtual space.
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