Bluhm Virtual Trade Fair
Virtual 3D trade fair booth for interactive product presentations.
Showroom
3D
Virtual 3D trade fair booth for Bluhm Systeme – making machines interactively experienceable worldwide, browser-based, intuitive, and user-centered in design.
Initial Situation
In 2020, Bluhm Systeme sought to create an innovative way to make its machines and systems experienceable anytime and anywhere. Traditional trade fairs were losing relevance, while the demand for accessible and interactive product presentations was increasing – especially for an international audience with limited travel options.
Project Description
accessible — interactive — future-oriented
Development of a virtual, cloud-based 3D trade fair booth for browser-based product presentation.
increase in return rate to the trade fair booth
higher engagement rate
Development
In close collaboration, an interactive spatial concept was developed, CAD data was translated into 3D models, and a browser-based platform was created. Users can navigate freely, activate content, interact with machines, and download informational materials – both on mobile and desktop devices.
Result
Product benefits become intuitively tangible, effectively increasing interest in the systems.
Similar Projects