Elektrobit '24
Interactive trade fair experience for automotive software by Elektrobit.
Film
Installation
3D
Custom Hardware
The interactive trade fair experience for Elektrobit visualizes software architectures immersively and makes complex processes intuitively tangible through touch.
Initial Situation
For its appearance at CES 2024 in Las Vegas, Elektrobit was looking for a solution that would showcase its software expertise in a way that was both impressive and easy to understand. At the heart of the challenge was the question: How can complex, invisible in-vehicle software processes be made tangible for an international expert audience?
Project Description
illustrative — interactive — high-end
An interactive trade fair experience was developed featuring full-CG animation and a controllable centerpiece.
increase in interaction rate
longer dwell time at the trade fair booth
Development
The goal was to visualize software architectures in a playful and engaging way. At the core was a 3D model that allowed users to toggle through different layer levels of a vehicle via touch. The immersive animation provided the visual framework — dynamic, clear, and high-quality.
Result
The immersive full-CG staging elevated the overall experience quality of the entire trade fair appearance.
The intuitive layer control naturally encouraged interaction with the application.
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