MAZDA VR
VR Trailer with Realistic Water Simulation for Mazda
Metaverse
VR
The VR trailer for Mazda combines fluid simulation with brand aesthetics, staging power and precision as an emotional brand experience.
Initial Situation
Mazda was looking for a way to reimagine its brand aesthetic in an immersive format. At the core stood a VR trailer designed to translate power, dynamics, and precision into an emotionally compelling visual experience. A key part of the concept was a water sequence meant to set new standards both technically and artistically.
Project Description
aesthetic — technological — immersive
Development of a physically accurate water sequence as a full-CG element within a VR trailer for Mazda.
increase in brand preference
ad recall rate after 48 hours
Development
Based on realistic fluid simulations, a 3D animation was created that impresses with technical sophistication and high aesthetic quality. Combined with real-time capabilities, the result is an effect that fuses realism with emotion — reinterpreting Mazda’s brand image on a whole new visual level.
Result
The powerful visualization strengthens brand perception on both emotional and technical levels.
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