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Sell complex products with ease using your 3D configurator
Are you looking for a way to make complex products easy to understand, configurable, and directly sellable?
Seamlessly integrable
Visually compelling
AI-ready
3D Configurator
A browser-based real-time configurator that is more than just a digital showcase. It transforms complex products into interactive experiences – clear, engaging, and immediately actionable.
It anticipates and automates the entire sales and production process – from the initial product selection and visual configuration to the generation of CAD data, bills of materials, or complete proposal documents.
The 3D configurator by icespace_ is not just a showroom tool. It is an intelligent link between customer, sales, and production – scalable, modular, and 100% customizable.
Why do many configurator projects fail in companies?
- Excessive initial effort due to custom one-off developments
- Because they only look good – but don’t reflect real processes
- Limited usability due to installation hurdles and platform restrictions
- Because they fail to make complexity understandable
- Because they don’t deliver usable data for production or proposals
- Lack of visualization of complex workflows
Our answer:
3D configurators by icespace_
An interactive product configurator that does more:
It automates planning, simplifies decision-making, and delivers all relevant data. A tool that engages emotionally, explains, and sells. Already in use by numerous clients.
1
Directly in the browser
Available instantly, no detours: our solution runs directly in the browser – on mobile and desktop. No download, no installation, no barriers.
2
Seamless system integration
Connects smoothly with ERP, CRM, PIM & more: enabling end-to-end processes and automated data flows.
3
AI-powered
Intelligent logics manage complex variant spaces: ensuring clear configuration, precise data, and fewer inquiries.
4
Modular & scalable
Built flexibly like a toolkit: adapts precisely to your products and processes, from MVP to full rollout.
Features & Benefits
On average
6 weeks
development. From concept to rollout.
No IT setup
100%
browser-based
Success factor
Clarity
Complex processes made instantly understandable – boosting conversion, onboarding success, and purchase decisions.
We translated
161
pages of A4
content into an interactive exhibit
We saved adidas
261.950
travel kilometers.
We integrated
83
industrial
machines
into digital twins
Experience is our foundation
Three of many projects with one common denominator: 3D configurators that turn complexity into tangible solutions – intelligent, integrated, ready to use.
“If one had to sum up the best solution for complex products: the 3D configurator by icespace_ combines design, technology, and business logic.”
– Jonas Keller
WERKFORM Industrial Systems
RETTNER & ZIEGLER Balcony Configurator
We developed an online balcony configurator that allows complex balcony variations to be created, customized, and visualized in real time – intuitively and effortlessly.
reduction in error rates
faster order completion
About us
Our goal is a world full of engaging, meaningful brand experiences – and of open-minded people who have the courage and the know-how to create and embrace them. We don’t just want to inspire with fascinating experiences – we also want to empower people with and through technology.
We want to empower people to use technology.
How do I start a 3D configurator project for my company?
Do you want to sell complex products faster, present them visually, and process them automatically?
We’ll show you exactly what your individual 3D configurator can look like.
30 minutes
You tell us what’s on your mind and what drives you. We listen, ask the right questions – and start exploring first ideas together.
1-2 days
We dive deeper into your challenge: we analyze, think outside the box, and design the right strategy – all together.
approx. 1 month
We develop a concrete plan for how to achieve your goals in the most effective way. And of course, we align everything with you.
depending on timing
Now it gets tangible: we design, code, and test – bringing your solution to life with technical finesse and aesthetic precision.
ongoing
After the launch comes the next level: we’re happy to support you long-term and keep optimizing your systems.
Request a no-obligation strategy session now and see
what a 3D configurator could look like for your product.
Full process integration, powerful visuals, and real data transfer. Not just a nice-to-have, but well thought out.
Our solutions run directly in the browser – on all modern devices, with no installation required.
With Unity, photorealistic rendering, and our own tools, we ensure performance and quality – optionally enhanced with AI-generated content.
Depending on scope, we often deliver first results within just a few weeks.
Absolutely. With AI logic, even large variant spaces can be mapped with ease.