Südmetall
Interactive 3D trade fair booth for digital product presentation.
Showroom
3D
The interactive 3D trade fair booth makes the product experience accessible worldwide and virtualizes traditional sales processes in an innovative, user-friendly way.
Initial Situation
As an independent family business, Südmetall is one of the market leaders in fittings, glass, and metal construction. With a growing presence in international markets, the company wanted to make its latest product innovations accessible to customers, partners, and interested audiences anytime and anywhere. The goal was to digitally extend the existing trade fair booth and make it interactively experienceable.
Project Description
high-quality — scalable — interactive
Development of a browser-based 3D trade fair booth for the interactive presentation of the latest door hardware.
increase in product interaction
accessibility of the trade fair booth
Development
After a joint concept phase, a digital trade fair booth was created, modeled, and animated in 3D based on real CAD data. A custom-built web application allows visitors worldwide to explore products in three dimensions, access information, and directly browse accompanying catalogs.
Result
Digitalizing the trade fair booth enables completely location-independent access to the product experience.
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