SIEMENS vAFL
Interactive 3D showroom for Siemens Autonomy Lab.
Configurator
Showroom
3D
The 3D showroom for the Siemens Autonomy Factory Lab makes complex technologies interactively understandable and strengthens the brand as a digital innovation leader.
Initial Situation
The Siemens Autonomy Factory Lab brings together industrial autonomy solutions that are often difficult to convey due to their technical depth. Existing formats were not sufficient to clearly demonstrate how they work—especially for international stakeholders or audiences without specialized expertise.
Project Description
accessible — pioneering — precise
A browser-based 3D showroom makes the Autonomy Factory Lab digitally accessible.
more conversion rate
longer dwell time
Development
Together with the Siemens team, a digital twin of the real lab was designed that not only impresses visually but also makes key use cases understandable and interactive. The experience was planned to be media-independent, enabling seamless integration into hybrid presentations as well.
Result
Complex industrial processes were made understandable and tangible for non-technical audiences.
The perception as an innovative market leader in digital applications was substantially strengthened.
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