KI Retail Assistent
Artificial Intelligence in Application in Business
Configurator
online shop
Showroom
3D
AI
We have created an AI-powered consultation experience that seamlessly combines interaction, personalization, and product presentation. The result is a digital shopping experience that not only excites but also advises like a human.
Initial Situation
The retail market is under massive innovation pressure. Customers expect hybrid shopping experiences where digital convenience and personal consultation merge seamlessly. Especially for market leaders like Amazon, this creates the need to establish new scalable forms of interaction that make closeness, relevance, and reliability digitally tangible.
Project Description
voice-controlled — immersive — hyper-personalized
Development of an AI-based, voice-controlled virtual assistant for personalized real-time product consultation – integrated directly into the digital shopping experience.
increase in interaction
increase in sales
Development
With NIVA – the Neural Interactive Virtual Assistant – we created a digital interface that unites voice interaction, real-time visualization, and hyper-personalization. Embodied as a flying bot in the browser, NIVA responds to natural language input via voice or chat and alters the display of 3D products in real time – based on individual user requests.
Result
Significantly increased interaction through immersive, context-based consultation and a new form of audience activation enabled by tangible personalization.
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