Elektrobit '25
3D driving simulation brings Elektrobit software to life.
Installation
Application
Film
3D
Costum Hardware
The interactive 3D ride for Elektrobit presents software processes in an immersive, intuitive, and context-driven way a trade fair format with maximum involvement.
Initial Situation
For its appearance at CES 2025, Elektrobit was looking for a format that would not only explain its software solutions but make them intuitively tangible. The goal was to demonstrate the capabilities of its technologies under realistic conditions in a way that would immediately engage trade fair visitors both visually and conceptually.
Project Description
realistic — responsive — experience-driven
Interactive 3D drive through Death Valley, guided by scenarios showcasing Elektrobit software in action.
interaction rate at the trade fair booth
.
visitor satisfaction (NPS)
Development
An immersive POV 3D animation was developed, showing from the driver’s perspective how a vehicle autonomously adapts to changing conditions. The experience is controlled through various application scenarios – weather, terrain, traffic flow – which can be activated via touch. This creates a direct connection to how the software works.
Result
Promotion of interaction through a visually driven experience format with a high involvement factor.
Complex software processes were made more tangible and presented in an understandable way within the context of a driving simulation.
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