Terrex
Virtual product launch with realistic 3D staging.
Film
3D
Custom Hardware
We’re not easily outmatched – we’re true experts in our field. And we present ourselves with the confidence to match.
Initial Situation
adidas TERREX planned the product launch of its new winter jacket collection. Due to the pandemic situation and the heightened awareness of sustainability, it quickly became clear that traditional shoots at various locations around the world were not an option. Still, the event was not to lose any emotionality, experiential quality, or visual impact.
Project Description
simple — powerful — confident
Virtual settings, real impact: a globally scalable virtual production with maximum authenticity and precision.
engagement rate
viewers
Development
Together with PINC Solutions, we developed a storyboard that required a variety of landscape settings. Over the course of several weeks, these were built as real-time 3D environments in Unreal Engine. The studio production itself was completed within a single day, with post-production and distribution carried out overnight.
Result
A high-quality event format that set new standards for remote productions and remains transferable across disciplines.
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