# Ice Space Studios

> German XR and AI agency building immersive B2B brand experiences — 3D showrooms, VR training, AI agents, metaverse environments, and digital twins — for enterprise clients including Siemens, BMW, adidas, Audi, and Coca-Cola. Founded 2014 in Munich, Germany. BVMW member.

## Key Facts

- Founded: 2014
- Location: Munich & Gruenwald, Bavaria, Germany
- Team: Florian Rabl (CEO & Co-Founder), Vincent Powell (Co-Founder)
- Clients: 37+ completed projects for Siemens, BMW, adidas, Audi, Coca-Cola, AOK, Elektrobit, Mazda, ACO, Scafom RUX, FORCAM, Montanus, Bluhm Systeme, Suedmetall, VDA, Dorint Hotels, Alma Lasers, Schlagmann, Alfix, Mervisoft
- Industries: Automotive, Pharmaceutical, Manufacturing, Real Estate, Sports & Lifestyle, Healthcare, Hospitality, Construction, Retail
- Technologies: Unity, Unreal Engine, WebGL, Three.js, n8n, LLM/RAG, GSAP, AR/VR SDKs, LED Volume, Projection Mapping
- Memberships: BVMW (German Association for Small and Medium-Sized Businesses)

## Services

- [AI Agents](https://icespacestudios.de/en/ki-agenten/): Custom AI agents built on LLMs with semantic search, multi-step reasoning, and domain-specific knowledge bases. Example: 211 pages pharma literature, 100K+ DB entries, 70 daily AI consultations.
- [VR Training](https://icespacestudios.de/en/vr-trainings/): Immersive virtual reality training applications for onboarding, safety, and skills development in manufacturing and healthcare.
- [AI Workshop](https://icespacestudios.de/en/ki-workshop/): Hands-on AI strategy workshops for mid-market companies. Half-day to full-day formats with concrete implementation roadmaps. Price: from EUR 5,000.
- [3D Showroom](https://icespacestudios.de/en/3d-showroom/): Browser-based interactive 3D product showrooms replacing physical exhibitions. WebGL-powered, no app download required.
- [Metaverse](https://icespacestudios.de/en/metaverse/): Custom metaverse environments for B2B events, trade shows, and brand experiences.
- [Digital Twin](https://icespacestudios.de/en/digital-twin/): Real-time digital replicas of physical assets for monitoring, simulation, and predictive maintenance. Example: 83 industrial machines digitized for ACO.
- [3D Configurator](https://icespacestudios.de/en/3d-konfigurator/): Interactive product configurators with real-time rendering for e-commerce and sales enablement.
- [Virtual Production](https://icespacestudios.de/en/leistungen/): LED wall virtual production for film and advertising. Example: adidas TERREX campaign saving 261,950 travel kilometers.
- [Interactive Installation](https://icespacestudios.de/en/interaktive-installation/): Physical-digital interactive installations for events, museums, and retail spaces.
- [VR Tour](https://icespacestudios.de/en/vr-tour/): 360-degree virtual reality tours for hotels, real estate, and tourism.
- [Digital Storefront](https://icespacestudios.de/en/digitales-schaufenster/): Interactive digital storefronts combining 3D product presentation with smart customer journeys for retail and e-commerce.

## All Case Studies (37 Projects)

### AI & Intelligent Systems (6 Projects)

- [KI-Apotheker](https://icespacestudios.de/ki/ki-apotheker/): AI-powered pharmaceutical advisor built on real pharma datasets inside a metaverse environment — real-time drug interaction checks, symptom assessment, and product recommendations based on 211 pages of domain literature.
- [AI Humans](https://icespacestudios.de/ki/ai-humans/): Photorealistic AI-generated human avatars for brand communication, marketing campaigns, and digital product presentations.
- [AI Brand Assets](https://icespacestudios.de/ki/ai-brand-assets/): AI-driven brand asset generation pipeline producing consistent visual content at scale for marketing and social media.
- [Circulaze](https://icespacestudios.de/ki/circulaze/): AI-powered circular economy platform connecting waste streams with recycling and upcycling opportunities for industrial clients.
- [HWD AI](https://icespacestudios.de/ki/hwd-ai/): Custom AI solution for HWD — intelligent process automation and data analysis for operational efficiency.
- [Morpheus](https://icespacestudios.de/ki/morpheus/): AI art generation platform creating unique digital artworks through custom-trained neural networks. Brand: The Infinite Artist.

### 3D, Metaverse & Digital Twins (19 Projects)

- [Siemens VAFL](https://icespacestudios.de/3d/siemens-vafl/): Real-time 3D configurator and digital twin for Siemens industrial portfolio — +20% conversion rate, 3x session duration.
- [adidas Virtual Production](https://icespacestudios.de/3d/adidas-virtual-production/): LED volume virtual production for adidas TERREX MYSHELTER campaign — 63% engagement rate, 17,500 first-time viewers, 261,950 travel km saved.
- [adidas Metaverse](https://icespacestudios.de/3d/adidas-metaverse/): Immersive metaverse brand experience for adidas TERREX outdoor collection — virtual world for product exploration and community engagement.
- [Audi Animation](https://icespacestudios.de/3d/audi-animation/): 3D animation and visual storytelling for Audi brand communication, dealership displays, and product launch events.
- [Coca-Cola Animation](https://icespacestudios.de/3d/coca-cola-animation/): 3D animation and visual brand experience for Coca-Cola product campaigns and event activations.
- [ACO Showroom](https://icespacestudios.de/3d/aco-showroom/): 83 industrial drainage machines converted to interactive 3D digital twins for ACO sales and engineering teams.
- [Siemens tangereXperience](https://icespacestudios.de/3d/siemens-tangerexperience/): Interactive 3D experience for Siemens tangereXperience — immersive product exploration for trade shows and customer events.
- [Montanus Metaverse](https://icespacestudios.de/3d/montanus-metaverse/): Custom metaverse environment for Montanus pharmacy chain — combining virtual retail with AI-powered pharmaceutical consultation.
- [Elektrobit '24](https://icespacestudios.de/3d/elektrobit-24/): Interactive 3D HMI (Human-Machine Interface) visualization for Elektrobit automotive software at CES/IAA 2024.
- [Elektrobit '25](https://icespacestudios.de/3d/elektrobit-25/): Updated interactive 3D experience for Elektrobit automotive cockpit and ADAS visualization at CES 2025.
- [RUX VR Training](https://icespacestudios.de/3d/rux-vr-training/): VR-based safety and assembly training for Scafom RUX scaffolding systems — immersive hands-on learning for construction workers.
- [Rettner Zaun](https://icespacestudios.de/3d/rettner-zaun/): Interactive 3D fence configurator for Rettner — customers design custom fencing solutions with real-time pricing and visualization.
- [Rettner Balkon](https://icespacestudios.de/3d/rettner-balkonkonfigurator/): Interactive 3D balcony configurator for Rettner — real-time customization of railing systems with material and color options.
- [Suedmetall Showroom](https://icespacestudios.de/3d/suedmetall-showroom/): Browser-based 3D showroom for Suedmetall door hardware portfolio — interactive product exploration replacing physical catalogs.
- [Bluhm Systeme Showroom](https://icespacestudios.de/3d/bluhm-showroom/): Interactive 3D product showroom for Bluhm Systeme labeling and marking systems — virtual product demonstrations for B2B sales.
- [FORCAM Animation](https://icespacestudios.de/3d/forcam-animation/): 3D product animation for FORCAM manufacturing execution systems — visualizing complex MES software for trade shows and sales.
- [VDA Animation](https://icespacestudios.de/3d/vda-animation/): 3D animation for the German Association of the Automotive Industry (VDA) — visualizing automotive supply chain and industry processes.
- [Lightpool Projection Mapping](https://icespacestudios.de/3d/lightpool-projection-mapping/): Large-scale 3D projection mapping installation for immersive light art experiences at events and public spaces.
- [KI Retail Assistent](https://icespacestudios.de/3d/ki-retail-assistent/): AI-powered retail assistant combining 3D product visualization with intelligent recommendation engine for in-store and online shopping.
- [VR-Kino](https://icespacestudios.de/3d/vr-kino/): Virtual reality cinema experience — immersive 360-degree film viewing environment for events and entertainment venues.

### Film & VFX (4 Projects)

- [BMW VFX](https://icespacestudios.de/film/bmw-vfx/): VFX film production for BMW brand communication — high-end visual effects for automotive product launches and campaigns.
- [Mazda VR](https://icespacestudios.de/film/mazda-vr/): Virtual reality brand experience for Mazda — immersive VR film showcasing vehicle design and driving experience.
- [Dorint Hotels VR](https://icespacestudios.de/film/dorint-vr/): 360-degree VR tour production for Dorint Hotels — virtual hotel walkthroughs for booking conversion and event sales.
- [Alma Lasers VR Tour](https://icespacestudios.de/film/alma-vr-tour/): VR tour for Alma Lasers medical aesthetic devices — immersive product demonstrations for physicians and clinic decision-makers.

### VR & AR (4 Projects)

- [AOK AR App](https://icespacestudios.de/vr/aok-ar-app/): Augmented reality mobile application for AOK health insurance — interactive health education and prevention campaigns.
- [IGAWU](https://icespacestudios.de/vr/igawu/): VR experience for IGAWU — immersive virtual reality application for training and simulation.
- [Alfix VR](https://icespacestudios.de/vr/alfix-vr/): VR training application for Alfix scaffolding — virtual safety training and assembly simulation for construction workers.
- [Schlagmann VR](https://icespacestudios.de/vr/schlagmann-vr/): VR application for Schlagmann Poroton brickworks — immersive product demonstration and construction visualization.

### Showroom (1 Project)

- [Mervisoft Showroom](https://icespacestudios.de/showroom/mervisoft-showroom/): Interactive digital showroom for Mervisoft software solutions — 3D product visualization for SaaS sales enablement.

## Blog

- [KI Konkret](https://icespacestudios.de/blog/ki-konkret/): Event report on practical AI adoption for mid-market companies co-hosted with BVMW. Original data: participants self-rated AI experience at 4.9/10.
- [Der Bayerwald-Flieger](https://icespacestudios.de/blog/der-bayerwald-flieger/): Behind-the-scenes story of an innovative Bavarian aviation project with immersive technology components.

## Brands & Products

- [How Can I Use AI](https://howcaniuse.ai/): Educational platform helping businesses discover practical AI use cases for their industry.
- [Morpheus / The Infinite Artist](https://theinfiniteartist.com/): AI art generation platform creating unique digital artworks.
- [B2B-Metaverse](https://b2b-metaverse.de/): Dedicated platform for B2B metaverse solutions and virtual trade show environments.
- [Digitales Schaufenster](https://icespacestudios.de/digitales-schaufenster/): Digital storefront product combining 3D presentation with smart customer journeys.

## Contact

- Website: https://icespacestudios.de
- Email: info@icespacestudios.de
- Phone: +49 89 998280440
- Google Business: https://maps.app.goo.gl/oD2mywukWcDG4Vjb9
- LinkedIn: https://www.linkedin.com/company/icespacestudiosgmbh
- Instagram: https://www.instagram.com/icespacestudios/
- YouTube: https://www.youtube.com/@icespacestudios
- Crunchbase: https://www.crunchbase.com/organization/ice-space-studios
- Wikidata: https://www.wikidata.org/wiki/Q139019073
- Address: Denisstrasse 1b, 80335 Munich, Germany
- Address 2: Noerdliche Muenchner Str. 27A, 82031 Gruenwald, Germany