{"id":8869,"date":"2025-05-15T13:11:13","date_gmt":"2025-05-15T13:11:13","guid":{"rendered":"https:\/\/relaunch.icespacestudios.de\/?p=8869"},"modified":"2026-03-26T10:09:38","modified_gmt":"2026-03-26T09:09:38","slug":"adidas-metaverse","status":"publish","type":"post","link":"https:\/\/icespacestudios.de\/en\/3d\/adidas-metaverse\/","title":{"rendered":"adidas Metaverse Film"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8869\" class=\"elementor elementor-8869\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-777a2852 e-flex e-con-boxed e-con e-parent\" data-id=\"777a2852\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-27c7426b e-con-full e-flex e-con e-child\" data-id=\"27c7426b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1e585cc e-con-full e-flex e-con e-child\" data-id=\"1e585cc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5b365240 e-con-full e-flex e-con e-child\" data-id=\"5b365240\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66b0fb9c elementor-widget elementor-widget-heading\" data-id=\"66b0fb9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">adidas Livestream Event<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ec9a0f7 elementor-widget elementor-widget-heading\" data-id=\"3ec9a0f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Wenn 18.000 Mitarbeitende in eine virtuelle Welt eintauchen<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-14cd62b7 e-con-full e-flex e-con e-child\" data-id=\"14cd62b7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1bc76a78 tag-bubble e-flex e-con-boxed e-con e-child\" data-id=\"1bc76a78\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57a37d08 elementor-widget elementor-widget-text-editor\" data-id=\"57a37d08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Film<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0369b33 tag-bubble e-con-full e-flex e-con e-child\" data-id=\"0369b33\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-428e44d elementor-widget elementor-widget-text-editor\" data-id=\"428e44d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>3D<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-390fcade e-con-full e-flex e-con e-child\" data-id=\"390fcade\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b5f3c9 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"3b5f3c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Wie adidas seinen europaweiten Sales- und Marketingevent in eine immersive 3D-Welt \u00fcberf\u00fchrte und damit Ma\u00dfst\u00e4be f\u00fcr digitale Unternehmenskommunikation setzte.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-43b1b00c e-flex e-con-boxed e-con e-parent\" data-id=\"43b1b00c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7d484750 e-con-full e-flex e-con e-child\" data-id=\"7d484750\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4b908f99 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"4b908f99\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:100}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64a1005b elementor-widget elementor-widget-heading\" data-id=\"64a1005b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Ausgangssituation<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2820e904 e-con-full e-flex e-con e-child\" data-id=\"2820e904\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5eb4d71c elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"5eb4d71c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:125}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div data-testid=\"markdown-response\"><p>Jedes Jahr bringt adidas tausende Mitarbeitende aus ganz Europa zu einem zentralen Sales- und Marketingevent zusammen. Die Aufgabe: Ein Format entwickeln, das erstmals vollst\u00e4ndig digital funktioniert, ohne dabei an Wirkung, Energie oder Identifikation zu verlieren.<\/p><p>Ein physisches Event f\u00fcr 18.000 Menschen digital zu \u00fcberf\u00fchren bedeutet, eine enorme Erwartungshaltung zu erf\u00fcllen. Ein schlichtes Webinar oder ein klassischer Livestream w\u00e4ren dem Anspruch der Marke adidas schlicht nicht gerecht geworden.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a4cad23 e-con-full e-flex e-con e-child\" data-id=\"a4cad23\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3a01d894 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"3a01d894\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:100}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3cb5d808 elementor-widget elementor-widget-heading\" data-id=\"3cb5d808\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Projektbeschreibung<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5bddcac2 e-con-full e-flex e-con e-child\" data-id=\"5bddcac2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2aa3635d e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"2aa3635d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:200}\">\n\t\t<div class=\"elementor-element elementor-element-2c2d6d0b e-con-full e-flex e-con e-child\" data-id=\"2c2d6d0b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7c35b934 e-con-full e-flex e-con e-child\" data-id=\"7c35b934\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-631ba71b elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"631ba71b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>immersiv \u2014 progressiv \u2014 aufmerksamkeitsstark<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12d16013 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"12d16013\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Gemeinsam mit der Kreativagentur PINC Solutions entwickelte Ice Space Studios ein narratives, visuell beeindruckendes Konzept, das klassische Eventdramaturgie mit den M\u00f6glichkeiten virtueller Welten verbindet.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-72837b92 e-con-full e-flex e-con e-child\" data-id=\"72837b92\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5893e380 e-con-full e-flex e-con e-child\" data-id=\"5893e380\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ad8a04 elementor-widget elementor-widget-shock-counter\" data-id=\"3ad8a04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shock-counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t    <!-- Counter -->\r\n    <div class=\"animated-counter\">\r\n      <div class=\"item text-center\">\r\n        <div class=\"counter text-style-5 normal\" \r\n          data-value=\"75\" \r\n          data-symbol=\"%\" \r\n          data-duration=\"4500\" \r\n          data-text-color=\"var(--shock-black-color)\"\r\n          data-text-bg-color=\"transparent\">\r\n        <\/div>\r\n        <h3 class=\"title text-style-11\"> <\/h3>      <\/div>   \r\n    <\/div>\r\n\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-635726f4 elementor-widget elementor-widget-text-editor\" data-id=\"635726f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>mehr Teilnehmer-interaktionsrate<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-13b01eac e-con-full e-flex e-con e-child\" data-id=\"13b01eac\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-1c2e7e29 e-con-full e-flex e-con e-child\" data-id=\"1c2e7e29\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5166dd92 elementor-widget elementor-widget-shock-counter\" data-id=\"5166dd92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shock-counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t    <!-- Counter -->\r\n    <div class=\"animated-counter\">\r\n      <div class=\"item text-center\">\r\n        <div class=\"counter text-style-5 normal\" \r\n          data-value=\"30\" \r\n          data-symbol=\"%\" \r\n          data-duration=\"2000\" \r\n          data-text-color=\"var(--shock-black-color)\"\r\n          data-text-bg-color=\"transparent\">\r\n        <\/div>\r\n        <h3 class=\"title text-style-11\"> <\/h3>      <\/div>   \r\n    <\/div>\r\n\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6517f879 elementor-widget elementor-widget-text-editor\" data-id=\"6517f879\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Awareness-steigerung nach dem Event<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6522840f e-con-full e-flex e-con e-child\" data-id=\"6522840f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-68069b9f elementor-align-center elementor-widget elementor-widget-button\" data-id=\"68069b9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjEyMTI2IiwidG9nZ2xlIjpmYWxzZX0%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">LETS\u2019S TALK<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1789b7dd elementor-widget elementor-widget-image\" data-id=\"1789b7dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"110\" height=\"107\" src=\"https:\/\/icespacestudios.de\/wp-content\/uploads\/2025\/05\/Frame-23.png\" class=\"attachment-large size-large wp-image-8224\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-40d81137 e-con-full e-flex e-con e-child\" data-id=\"40d81137\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77c09742 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"77c09742\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"900\" height=\"717\" src=\"https:\/\/icespacestudios.de\/wp-content\/uploads\/2025\/05\/C1_0568-1.png\" class=\"attachment-large size-large wp-image-10725\" alt=\"\" srcset=\"https:\/\/icespacestudios.de\/wp-content\/uploads\/2025\/05\/C1_0568-1.png 914w, https:\/\/icespacestudios.de\/wp-content\/uploads\/2025\/05\/C1_0568-1-300x239.png 300w, https:\/\/icespacestudios.de\/wp-content\/uploads\/2025\/05\/C1_0568-1-768x612.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7ada69a4 e-con-full e-flex e-con e-child\" data-id=\"7ada69a4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2c6d49bf e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"2c6d49bf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:100}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d435010 elementor-widget elementor-widget-heading\" data-id=\"6d435010\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Entstehung<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-76586413 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"76586413\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:200}\">\n\t\t<div class=\"elementor-element elementor-element-5bca22b5 e-con-full e-flex e-con e-child\" data-id=\"5bca22b5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-18eb29f7 e-con-full e-flex e-con e-child\" data-id=\"18eb29f7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-35a7586a elementor-widget elementor-widget-text-editor\" data-id=\"35a7586a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Gemeinsam mit der Kreativagentur PINC Solutions entwickelten wir ein narratives, visuell beeindruckendes Konzept, das klassische Eventdramaturgie mit den M\u00f6glichkeiten virtueller Welten verbindet.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-713f42f7 e-con-full e-flex e-con e-child\" data-id=\"713f42f7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-72544d68 elementor-widget__width-inherit elementor-invisible elementor-widget elementor-widget-image\" data-id=\"72544d68\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;],&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"900\" height=\"500\" src=\"https:\/\/icespacestudios.de\/wp-content\/uploads\/2025\/05\/Bildschirmfoto-2026-03-17-um-14.47.01-1024x569.jpg\" class=\"attachment-large size-large wp-image-20625 not-transparent\" alt=\"\" srcset=\"https:\/\/icespacestudios.de\/wp-content\/uploads\/2025\/05\/Bildschirmfoto-2026-03-17-um-14.47.01-1024x569.jpg 1024w, https:\/\/icespacestudios.de\/wp-content\/uploads\/2025\/05\/Bildschirmfoto-2026-03-17-um-14.47.01-300x167.jpg 300w, https:\/\/icespacestudios.de\/wp-content\/uploads\/2025\/05\/Bildschirmfoto-2026-03-17-um-14.47.01-768x426.jpg 768w, https:\/\/icespacestudios.de\/wp-content\/uploads\/2025\/05\/Bildschirmfoto-2026-03-17-um-14.47.01-18x10.jpg 18w, https:\/\/icespacestudios.de\/wp-content\/uploads\/2025\/05\/Bildschirmfoto-2026-03-17-um-14.47.01.jpg 1250w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-has-transparency=\"false\" data-dominant-color=\"696e78\" style=\"--dominant-color: #696e78\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17de262 elementor-widget elementor-widget-text-editor\" data-id=\"17de262\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Motion-Capture-Technologie bringt die Charaktere zum Leben, aufwendige 3D-Asset-Erstellung erschafft eine eigene visuelle Welt und die gesamte \u00c4sthetik tr\u00e4gt die DNA der Marke adidas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2ea833 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"b2ea833\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"505\" src=\"https:\/\/icespacestudios.de\/wp-content\/uploads\/2025\/05\/Motion-Capture-Adidas-1024x575.jpg\" class=\"attachment-large size-large wp-image-20618 not-transparent\" alt=\"\" srcset=\"https:\/\/icespacestudios.de\/wp-content\/uploads\/2025\/05\/Motion-Capture-Adidas-1024x575.jpg 1024w, https:\/\/icespacestudios.de\/wp-content\/uploads\/2025\/05\/Motion-Capture-Adidas-300x169.jpg 300w, https:\/\/icespacestudios.de\/wp-content\/uploads\/2025\/05\/Motion-Capture-Adidas-768x432.jpg 768w, https:\/\/icespacestudios.de\/wp-content\/uploads\/2025\/05\/Motion-Capture-Adidas-1536x863.jpg 1536w, https:\/\/icespacestudios.de\/wp-content\/uploads\/2025\/05\/Motion-Capture-Adidas-18x10.jpg 18w, https:\/\/icespacestudios.de\/wp-content\/uploads\/2025\/05\/Motion-Capture-Adidas.jpg 1920w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-has-transparency=\"false\" data-dominant-color=\"afb3ad\" style=\"--dominant-color: #afb3ad\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-21e3568d e-con-full hide-phone e-flex e-con e-child\" data-id=\"21e3568d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-259ed5b9 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"259ed5b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"594\" height=\"565\" src=\"https:\/\/icespacestudios.de\/wp-content\/uploads\/2025\/05\/blimp-2.png\" class=\"attachment-large size-large wp-image-10724\" alt=\"\" srcset=\"https:\/\/icespacestudios.de\/wp-content\/uploads\/2025\/05\/blimp-2.png 594w, https:\/\/icespacestudios.de\/wp-content\/uploads\/2025\/05\/blimp-2-300x285.png 300w\" sizes=\"(max-width: 594px) 100vw, 594px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74dce15 elementor-widget elementor-widget-text-editor\" data-id=\"74dce15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>F\u00fcr 18.000 Mitarbeitende entsteht so kein Pflichttermin, sondern ein echtes Erlebnis. Involvierend, zukunftsgerichtet und mit einer klaren Botschaft: adidas denkt voraus.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee0af40 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"ee0af40\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"505\" src=\"https:\/\/icespacestudios.de\/wp-content\/uploads\/2025\/05\/laces-1024x575.jpg\" class=\"attachment-large size-large wp-image-20616 not-transparent\" alt=\"\" srcset=\"https:\/\/icespacestudios.de\/wp-content\/uploads\/2025\/05\/laces-1024x575.jpg 1024w, https:\/\/icespacestudios.de\/wp-content\/uploads\/2025\/05\/laces-300x168.jpg 300w, https:\/\/icespacestudios.de\/wp-content\/uploads\/2025\/05\/laces-768x431.jpg 768w, https:\/\/icespacestudios.de\/wp-content\/uploads\/2025\/05\/laces-18x10.jpg 18w, https:\/\/icespacestudios.de\/wp-content\/uploads\/2025\/05\/laces.jpg 1204w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-has-transparency=\"false\" data-dominant-color=\"727b82\" style=\"--dominant-color: #727b82\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-529e311 e-con-full e-flex e-con e-child\" data-id=\"529e311\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t<div class=\"elementor-element elementor-element-1848fb37 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"1848fb37\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:100}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7690ed28 elementor-widget elementor-widget-heading\" data-id=\"7690ed28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Resultat<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1dae587e e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"1dae587e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:200}\">\n\t\t<div class=\"elementor-element elementor-element-6b8c6c6c e-con-full e-flex e-con e-child\" data-id=\"6b8c6c6c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3643e194 e-con-full e-flex e-con e-child\" data-id=\"3643e194\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1a8f1361 e-con-full e-flex e-con e-child\" data-id=\"1a8f1361\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-251862ab elementor-invisible elementor-widget elementor-widget-image\" data-id=\"251862ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;],&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"507\" src=\"https:\/\/icespacestudios.de\/wp-content\/uploads\/2025\/05\/digitalworld-1.png\" class=\"attachment-large size-large wp-image-10729\" alt=\"\" srcset=\"https:\/\/icespacestudios.de\/wp-content\/uploads\/2025\/05\/digitalworld-1.png 1011w, https:\/\/icespacestudios.de\/wp-content\/uploads\/2025\/05\/digitalworld-1-300x169.png 300w, https:\/\/icespacestudios.de\/wp-content\/uploads\/2025\/05\/digitalworld-1-768x432.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-337e1a72 e-con-full e-flex e-con e-child\" data-id=\"337e1a72\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b173de8 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"3b173de8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>75% mehr Teilnehmer-Interaktionsrate im Vergleich zu klassischen Livestream-Formaten und eine Awareness-Steigerung von 30% nach dem Event sprechen f\u00fcr sich.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-40273a42 e-con-full hide-phone e-flex e-con e-child\" data-id=\"40273a42\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d746ed0 e-con-full e-flex e-con e-child\" data-id=\"d746ed0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8b8540d elementor-widget elementor-widget-video\" data-id=\"8b8540d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/relaunch.icespacestudios.de\/wp-content\/uploads\/2025\/05\/adidas_clip.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\" poster=\"https:\/\/relaunch.icespacestudios.de\/wp-content\/uploads\/2025\/05\/C5_Clean_1_0293-1.png\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e1afdfc e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"e1afdfc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:200}\">\n\t\t<div class=\"elementor-element elementor-element-6be5a349 e-con-full e-flex e-con e-child\" data-id=\"6be5a349\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-492653bc e-con-full e-flex e-con e-child\" data-id=\"492653bc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-528ce05d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"528ce05d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Die virtuelle Umsetzung erh\u00f6hte Interaktion und Aufmerksamkeit innerhalb des europaweiten Livestreams messbar. adidas wurde intern als innovative, technologisch f\u00fchrende Marke wahrgenommen und st\u00e4rkte damit die Verbindung zwischen Markenwerten und Mitarbeiteridentifikation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1e7d1985 e-con-full e-flex e-con e-child\" data-id=\"1e7d1985\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-955f505 elementor-widget elementor-widget-video\" data-id=\"955f505\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/icespacestudios.de\/wp-content\/uploads\/2025\/05\/adidas_SMM_BTS-Film_V4-1.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\" poster=\"https:\/\/icespacestudios.de\/wp-content\/uploads\/2025\/05\/Bildschirmfoto-2026-03-17-um-14.47.01.jpg\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-63443af3 e-con-full e-flex e-con e-child\" data-id=\"63443af3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-331e6336 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"331e6336\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:100}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67c8c306 elementor-widget elementor-widget-heading\" data-id=\"67c8c306\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">\u00c4hnliche Projekte<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-349cdb18 e-con-full e-flex e-con e-child\" data-id=\"349cdb18\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-37cfd5ff elementor-widget elementor-widget-html\" data-id=\"37cfd5ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe id=\"iframe\" src=\"https:\/\/cloud.icespace.de\/website-interactives\/project_suggestion-iframe\/\" title=\"Test iframe\" height=\"50px\" style=\"overflow-y: clip;\"><\/iframe>\r\n<script>\r\n    let currentProjectId = 8869;\r\n    const iframe = document.getElementById('iframe');\r\n    const currentProjectDisplay = 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