{"id":8859,"date":"2025-05-15T13:09:45","date_gmt":"2025-05-15T13:09:45","guid":{"rendered":"https:\/\/relaunch.icespacestudios.de\/?p=8859"},"modified":"2026-03-25T15:53:54","modified_gmt":"2026-03-25T14:53:54","slug":"adidas-virtual-production","status":"publish","type":"post","link":"https:\/\/icespacestudios.de\/en\/3d\/adidas-virtual-production\/","title":{"rendered":"adidas Virtual Production"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8859\" class=\"elementor elementor-8859\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a3cec95 e-flex e-con-boxed e-con e-parent\" data-id=\"7a3cec95\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/icespacestudios.de\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/terrex_main_clip.mp4&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-background-video-container elementor-hidden-mobile\">\n\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted\" role=\"presentation\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t<\/div><div class=\"elementor-element elementor-element-5781f7d5 e-con-full e-flex e-con e-child\" data-id=\"5781f7d5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6b5a5fc1 e-con-full e-flex e-con e-child\" data-id=\"6b5a5fc1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5127b23f e-con-full e-flex e-con e-child\" data-id=\"5127b23f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ff6226c elementor-widget elementor-widget-heading\" data-id=\"6ff6226c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">adidas TERREX \u2014 Virtueller Produkt\u2011Launch<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53805a52 elementor-widget elementor-widget-heading\" data-id=\"53805a52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Virtueller Produkt-Launch mit realistischer 3D-Inszenierung.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6d3a2cca e-con-full e-flex e-con e-child\" data-id=\"6d3a2cca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-66e1f222 tag-bubble e-flex e-con-boxed e-con e-child\" data-id=\"66e1f222\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dec0b15 elementor-widget elementor-widget-text-editor\" data-id=\"dec0b15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Film<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-87f83e9 tag-bubble e-con-full e-flex e-con e-child\" data-id=\"87f83e9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f53182 elementor-widget elementor-widget-text-editor\" data-id=\"2f53182\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>3D<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bcfa471 tag-bubble e-con-full e-flex e-con e-child\" data-id=\"bcfa471\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1b81ac1 elementor-widget elementor-widget-text-editor\" data-id=\"1b81ac1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Custom Hardware<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-36a4f5b3 e-con-full e-flex e-con e-child\" data-id=\"36a4f5b3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-30d30b1d elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"30d30b1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div data-testid=\"markdown-response\"><div data-testid=\"markdown-response\"><div><p id=\"message\">F\u00fcr den Launch der adidas TERREX Kollektion brauchte es ein Format, das weltweit funktioniert und trotzdem nach echter Outdoor Welt aussieht. Virtual Production machte genau das m\u00f6glich, mit realistischem Look, planbarer Produktion und starker Wirkung im Stream.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-602125ae e-flex e-con-boxed e-con e-parent\" data-id=\"602125ae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-25948616 e-con-full e-flex e-con e-child\" data-id=\"25948616\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1957f6f9 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"1957f6f9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:100}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-612abcb3 elementor-widget elementor-widget-heading\" data-id=\"612abcb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Ausgangssituation<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6bd09624 e-con-full e-flex e-con e-child\" data-id=\"6bd09624\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48c326df elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"48c326df\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:125}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>adidas TERREX plante den Produktlaunch der neuen FW21 Hiking Collection. Pandemiebedingte Reisebeschr\u00e4nkungen und erh\u00f6hte Nachhaltigkeitsanforderungen machten traditionelle Location\u2011Shoots und Pr\u00e4senzevents schwer umsetzbar. Das Team brauchte eine L\u00f6sung, die visuelle Authentizit\u00e4t, Markenwirkung und Produktionssicherheit miteinander verbindet und gleichzeitig internationale Ausspielbarkeit erm\u00f6glicht.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2ef9735b e-con-full e-flex e-con e-child\" data-id=\"2ef9735b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-30864d72 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"30864d72\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:100}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c22f212 elementor-widget elementor-widget-heading\" data-id=\"6c22f212\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Projektbeschreibung<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3ac5d870 e-con-full e-flex e-con e-child\" data-id=\"3ac5d870\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1482c024 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"1482c024\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:200}\">\n\t\t<div class=\"elementor-element elementor-element-3e78207a e-con-full e-flex e-con e-child\" data-id=\"3e78207a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-44c44ed2 e-con-full e-flex e-con e-child\" data-id=\"44c44ed2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-272f6932 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"272f6932\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>einfach \u2014 kraftvoll \u2014 selbstbewusst<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0d753e elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"b0d753e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div data-testid=\"markdown-response\"><div><p id=\"message\">Entwicklung einer weltweit anschlussf\u00e4higen Virtual Production f\u00fcr den Produktlaunch von adidas TERREX, die reale Kulissen mit digitalen Erweiterungen kombiniert und so maximale Authentizit\u00e4t und Pr\u00e4zision liefert. Das Format ist f\u00fcr Screenings, Online\u2011Kampagnen und PR einsetzbar.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-57bdae56 e-con-full e-flex e-con e-child\" data-id=\"57bdae56\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-63f47073 e-con-full e-flex e-con e-child\" data-id=\"63f47073\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-642df554 elementor-widget elementor-widget-shock-counter\" data-id=\"642df554\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shock-counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t    \r\n    <div class=\"animated-counter\">\r\n      <div class=\"item text-center\">\r\n        <div class=\"counter text-style-5 normal\" \r\n          data-value=\"63\" \r\n          data-symbol=\"%\" \r\n          data-duration=\"4500\" \r\n          data-text-color=\"var(--shock-black-color)\"\r\n          data-text-bg-color=\"transparent\">\r\n        <\/div>\r\n        <h3 class=\"title text-style-11\"> <\/h3>      <\/div>   \r\n    <\/div>\r\n\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5787d99c elementor-widget elementor-widget-text-editor\" data-id=\"5787d99c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Engagement-Rate<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-46ab00f7 e-con-full e-flex e-con e-child\" data-id=\"46ab00f7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-1ef9de14 e-con-full e-flex e-con e-child\" data-id=\"1ef9de14\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f4bf4d elementor-widget elementor-widget-counter\" data-id=\"1f4bf4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"17500\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-402c5a47 elementor-widget elementor-widget-text-editor\" data-id=\"402c5a47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Zuschauer<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-72696164 e-con-full e-flex e-con e-child\" data-id=\"72696164\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6618e8e7 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"6618e8e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjEyMTI2IiwidG9nZ2xlIjpmYWxzZX0%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">LETS\u2019S TALK<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33db4981 elementor-widget elementor-widget-image\" data-id=\"33db4981\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"110\" height=\"107\" src=\"https:\/\/icespacestudios.de\/wp-content\/uploads\/2025\/05\/Frame-23.png\" class=\"attachment-large size-large wp-image-8224\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-57505fa1 e-con-full e-flex e-con e-child\" data-id=\"57505fa1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-65bc32ac elementor-invisible elementor-widget elementor-widget-image\" data-id=\"65bc32ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"897\" height=\"779\" src=\"https:\/\/icespacestudios.de\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-22-at-17.27.29.png\" class=\"attachment-large size-large wp-image-10907\" alt=\"\" srcset=\"https:\/\/icespacestudios.de\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-22-at-17.27.29.png 897w, https:\/\/icespacestudios.de\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-22-at-17.27.29-300x261.png 300w, https:\/\/icespacestudios.de\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-22-at-17.27.29-768x667.png 768w\" sizes=\"(max-width: 897px) 100vw, 897px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6749e113 e-con-full e-flex e-con e-child\" data-id=\"6749e113\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-73702f7a e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"73702f7a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:100}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-10ca1ee6 elementor-widget elementor-widget-heading\" data-id=\"10ca1ee6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Entstehung<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-19a97cf3 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"19a97cf3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:200}\">\n\t\t<div class=\"elementor-element elementor-element-7e48dbbb e-con-full e-flex e-con e-child\" data-id=\"7e48dbbb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-23eaefc7 e-con-full e-flex e-con e-child\" data-id=\"23eaefc7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c79267d elementor-widget elementor-widget-text-editor\" data-id=\"4c79267d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Gemeinsam mit FMC Solutions erstellten wir ein Storyboard, das die visuelle Identit\u00e4t der Marke inhaltlich und dramaturgisch tr\u00e4gt. F\u00fcr die Umsetzung nutzten wir eine mehrw\u00f6chige Virtual Production. Auf einem LED\u2011Volume wurden reale und digitale Bildwelten in Echtzeit zusammengef\u00fchrt, sodass Schauspiel und Kameraarbeit direkt vor der finalen, hochaufgel\u00f6sten Hintergrundkulisse stattfinden konnten. Parallel produzierten wir 3D\u2011Assets und Environment\u2011Passagen, die in die Live\u2011Composites eingespeist wurden. Kamera\u2011 und Beleuchtungssetup sowie Farb- und Look\u2011Management wurden so abgestimmt, dass die \u00dcberblendung zwischen realen Aufnahmen und digitalen Elementen nahtlos wirkt. Postproduktion und Color Grading folgten in einem durchg\u00e4ngigen Workflow, um Konsistenz \u00fcber alle Ausspielkan\u00e4le sicherzustellen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-38bc5497 e-con-full e-flex e-con e-child\" data-id=\"38bc5497\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3218f2d3 elementor-widget__width-inherit elementor-invisible elementor-widget elementor-widget-image\" data-id=\"3218f2d3\" data-element_type=\"widget\" data-e-type=\"widget\" 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srcset=\"https:\/\/icespacestudios.de\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-22-at-17.29.04.png 728w, https:\/\/icespacestudios.de\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-22-at-17.29.04-300x300.png 300w, https:\/\/icespacestudios.de\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-22-at-17.29.04-150x150.png 150w\" sizes=\"(max-width: 728px) 100vw, 728px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c889319 e-con-full e-flex e-con e-child\" data-id=\"c889319\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77953b2 elementor-invisible elementor-widget elementor-widget-video\" data-id=\"77953b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/icespacestudios.de\/wp-content\/uploads\/2025\/05\/adidas-VP.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" controlsList=\"nodownload\" poster=\"https:\/\/icespacestudios.de\/wp-content\/uploads\/2025\/05\/Bildschirmfoto-2026-03-17-um-15.38.35.jpg\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-162b8f53 e-con-full e-flex e-con e-child\" data-id=\"162b8f53\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t<div class=\"elementor-element elementor-element-4b0e5be0 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"4b0e5be0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:100}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-650b74d9 elementor-widget elementor-widget-heading\" data-id=\"650b74d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Resultat<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e1079c6 e-con-full e-flex e-con e-child\" data-id=\"e1079c6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-15f6e13 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"15f6e13\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:200}\">\n\t\t<div class=\"elementor-element elementor-element-318ff7a6 e-con-full e-flex e-con e-child\" data-id=\"318ff7a6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-35058ceb e-con-full e-flex e-con e-child\" data-id=\"35058ceb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1350f76d e-con-full e-flex e-con e-child\" data-id=\"1350f76d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-197f8e36 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"197f8e36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Das Projekt erreichte eine Engagement\u2011Rate von 63 Prozent und erzielte 17.500 Zuschauer in den initialen Ausspielungen. Die Virtual Production lieferte ein hochwertiges Eventformat, das neue Ma\u00dfst\u00e4be f\u00fcr Remote\u2011Produktionen setzte und sich interdisziplin\u00e4r \u00fcbertragen l\u00e4sst.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7ff34371 e-con-full e-flex e-con e-child\" data-id=\"7ff34371\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ff2bbcb elementor-invisible elementor-widget elementor-widget-video\" data-id=\"ff2bbcb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/relaunch.icespacestudios.de\/wp-content\/uploads\/2025\/05\/terrex_transition_clip.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1c4ce7 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a1c4ce7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>F\u00fcr adidas entstand ein skalierbares Asset\u2011Set, das sowohl f\u00fcr Marketingkampagnen als auch f\u00fcr PR\u2011Formate nutzbar ist und die Marke in puncto Innovationsf\u00e4higkeit sichtbar st\u00e4rkt.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-533c5af2 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"533c5af2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:200}\">\n\t\t<div class=\"elementor-element elementor-element-6c4326d1 e-con-full e-flex e-con e-child\" data-id=\"6c4326d1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b8c967d elementor-widget elementor-widget-video\" data-id=\"b8c967d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/relaunch.icespacestudios.de\/wp-content\/uploads\/2025\/05\/adidas-Making-of-Short-H264.mp4\" autoplay=\"\" controls=\"\" muted=\"muted\" controlsList=\"nodownload\" poster=\"https:\/\/relaunch.icespacestudios.de\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-22-at-17.28.33.png\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-20a93a09 e-con-full e-flex e-con e-child\" data-id=\"20a93a09\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2c537925 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"2c537925\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:100}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e08fd97 elementor-widget elementor-widget-heading\" data-id=\"5e08fd97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">\u00c4hnliche Projekte<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-272bce1f e-con-full e-flex e-con e-child\" data-id=\"272bce1f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3229bd84 elementor-widget elementor-widget-html\" data-id=\"3229bd84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe id=\"iframe\" 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Film 3D Custom Hardware F\u00fcr den Launch der adidas TERREX Kollektion brauchte es ein Format, das weltweit funktioniert und trotzdem&#8230;<\/p>","protected":false},"author":1,"featured_media":8562,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[54,52],"tags":[],"class_list":["post-8859","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-3d","category-film"],"acf":[],"_links":{"self":[{"href":"https:\/\/icespacestudios.de\/en\/wp-json\/wp\/v2\/posts\/8859","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icespacestudios.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/icespacestudios.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/icespacestudios.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/icespacestudios.de\/en\/wp-json\/wp\/v2\/comments?post=8859"}],"version-history":[{"count":0,"href":"https:\/\/icespacestudios.de\/en\/wp-json\/wp\/v2\/posts\/8859\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/icespacestudios.de\/en\/wp-json\/wp\/v2\/media\/8562"}],"wp:attachment":[{"href":"https:\/\/icespacestudios.de\/en\/wp-json\/wp\/v2\/media?parent=8859"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/icespacestudios.de\/en\/wp-json\/wp\/v2\/categories?post=8859"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icespacestudios.de\/en\/wp-json\/wp\/v2\/tags?post=8859"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<script 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