{"id":8821,"date":"2025-05-15T13:01:05","date_gmt":"2025-05-15T13:01:05","guid":{"rendered":"https:\/\/relaunch.icespacestudios.de\/?p=8821"},"modified":"2025-09-23T12:38:20","modified_gmt":"2025-09-23T12:38:20","slug":"bmw-vfx","status":"publish","type":"post","link":"https:\/\/icespacestudios.de\/en\/film\/bmw-vfx\/","title":{"rendered":"BMW VFX Film"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8821\" class=\"elementor elementor-8821\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-283d5a1f e-flex e-con-boxed e-con e-parent\" data-id=\"283d5a1f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/icespacestudios.de\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/bmw_clip2_loop.mp4&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-background-video-container elementor-hidden-mobile\">\n\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted\" role=\"presentation\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t<\/div><div class=\"elementor-element elementor-element-44436040 e-con-full e-flex e-con e-child\" data-id=\"44436040\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-368e68b3 e-con-full e-flex e-con e-child\" data-id=\"368e68b3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d9c0061 e-con-full e-flex e-con e-child\" data-id=\"d9c0061\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24296a46 elementor-widget elementor-widget-heading\" data-id=\"24296a46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">BMW<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-298f2ba5 elementor-widget elementor-widget-heading\" data-id=\"298f2ba5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Gamification-Trailer f\u00fcr BMW Born to Race Format.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-16d7fb6d e-con-full e-flex e-con e-child\" data-id=\"16d7fb6d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7a123852 tag-bubble e-flex e-con-boxed e-con e-child\" data-id=\"7a123852\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-510b8d38 elementor-widget elementor-widget-text-editor\" data-id=\"510b8d38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Film<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-acb22c3 tag-bubble e-con-full e-flex e-con e-child\" data-id=\"acb22c3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-39f287c elementor-widget elementor-widget-text-editor\" data-id=\"39f287c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>3D<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c1b4b9 e-con-full e-flex e-con e-child\" data-id=\"2c1b4b9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21fc36cc elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"21fc36cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Gamification-Trailer f\u00fcr BMW inszeniert Geschwindigkeit visuell progressiv, emotionalisiert Wettbewerb und begeistert neue Zielgruppen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6c543181 e-flex e-con-boxed e-con e-parent\" data-id=\"6c543181\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7a6d1356 e-con-full e-flex e-con e-child\" data-id=\"7a6d1356\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1945ac8b e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"1945ac8b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:100}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3fce683c elementor-widget elementor-widget-heading\" data-id=\"3fce683c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Ausgangssituation<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2240ec48 e-con-full e-flex e-con e-child\" data-id=\"2240ec48\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-685487bd elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"685487bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:125}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>BMW etabliert mit dem Format \u201eBorn to Race\u201c ein Setting, das den Spirit von Geschwindigkeit und Wettbewerb transportieren soll. Die Herausforderung: Dieses Gef\u00fchl in einem visuellen Auftritt zu verdichten, der sich klar vom klassischen Corporate Content abhebt. Farbe Blau bringt die Idee mit, den Look &amp; Feel eines Videospiels auf das Projekt zu \u00fcbertragen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4db92a25 e-con-full e-flex e-con e-child\" data-id=\"4db92a25\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3460dec9 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"3460dec9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:100}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-465434ad elementor-widget elementor-widget-heading\" data-id=\"465434ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Projektbeschreibung<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-74f13241 e-con-full e-flex e-con e-child\" data-id=\"74f13241\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-154b2b8d e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"154b2b8d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:200}\">\n\t\t<div class=\"elementor-element elementor-element-2286d48 e-con-full e-flex e-con e-child\" data-id=\"2286d48\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-793e6d3d e-con-full e-flex e-con e-child\" data-id=\"793e6d3d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3029ab2d elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"3029ab2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>dynamisch \u2014 experimentell \u2014 zielgruppenaffin<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6156e39e elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6156e39e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ein VFX-getriebener Trailer mit starkem Gamification-Look f\u00fcr das Format BMW Born to Race.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-549a4f3f e-con-full e-flex e-con e-child\" data-id=\"549a4f3f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7872073b e-con-full e-flex e-con e-child\" data-id=\"7872073b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f59926d elementor-widget elementor-widget-shock-counter\" data-id=\"6f59926d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shock-counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t    <!-- Counter -->\r\n    <div class=\"animated-counter\">\r\n      <div class=\"item text-center\">\r\n        <div class=\"counter text-style-5 normal\" \r\n          data-value=\"50\" \r\n          data-symbol=\"%\" \r\n          data-duration=\"4500\" \r\n          data-text-color=\"var(--shock-black-color)\"\r\n          data-text-bg-color=\"transparent\">\r\n        <\/div>\r\n        <h3 class=\"title text-style-11\"> <\/h3>      <\/div>   \r\n    <\/div>\r\n\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13028b96 elementor-widget elementor-widget-text-editor\" data-id=\"13028b96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Wahrnehmungs-steigerung des Innovationsimage<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-18478fdb e-con-full e-flex e-con e-child\" data-id=\"18478fdb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-6e9250f8 e-con-full e-flex e-con e-child\" data-id=\"6e9250f8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f40b1ac elementor-widget elementor-widget-counter\" data-id=\"f40b1ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"160\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3859974d elementor-widget elementor-widget-text-editor\" data-id=\"3859974d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Anstieg des Zuschauer-anteils unter 30 jahren<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d0a0a95 e-con-full e-flex e-con e-child\" data-id=\"4d0a0a95\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21f8e53b elementor-align-center elementor-widget elementor-widget-button\" data-id=\"21f8e53b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjEyMTI2IiwidG9nZ2xlIjpmYWxzZX0%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">LETS\u2019S TALK<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77797d3 elementor-widget elementor-widget-image\" data-id=\"77797d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"110\" height=\"107\" src=\"https:\/\/icespacestudios.de\/wp-content\/uploads\/2025\/05\/Frame-23.png\" class=\"attachment-large size-large wp-image-8224\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-50f2edfc e-con-full e-flex e-con e-child\" data-id=\"50f2edfc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-73990dc1 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"73990dc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/icespacestudios.de\/wp-content\/uploads\/2025\/05\/20-09-21_17-18-43_200921_BMW_Junioren_NBR_J_Kroehl_817-1024x683.jpg\" class=\"attachment-large size-large wp-image-13510\" alt=\"\" srcset=\"https:\/\/icespacestudios.de\/wp-content\/uploads\/2025\/05\/20-09-21_17-18-43_200921_BMW_Junioren_NBR_J_Kroehl_817-1024x683.jpg 1024w, https:\/\/icespacestudios.de\/wp-content\/uploads\/2025\/05\/20-09-21_17-18-43_200921_BMW_Junioren_NBR_J_Kroehl_817-300x200.jpg 300w, https:\/\/icespacestudios.de\/wp-content\/uploads\/2025\/05\/20-09-21_17-18-43_200921_BMW_Junioren_NBR_J_Kroehl_817-768x512.jpg 768w, https:\/\/icespacestudios.de\/wp-content\/uploads\/2025\/05\/20-09-21_17-18-43_200921_BMW_Junioren_NBR_J_Kroehl_817-1536x1024.jpg 1536w, https:\/\/icespacestudios.de\/wp-content\/uploads\/2025\/05\/20-09-21_17-18-43_200921_BMW_Junioren_NBR_J_Kroehl_817-2048x1365.jpg 2048w, https:\/\/icespacestudios.de\/wp-content\/uploads\/2025\/05\/20-09-21_17-18-43_200921_BMW_Junioren_NBR_J_Kroehl_817-scaled.jpg 1920w\" sizes=\"(max-width: 900px) 100vw, 900px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3a82ddec e-con-full e-flex e-con e-child\" data-id=\"3a82ddec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-63bf8d0d e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"63bf8d0d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:100}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2afacf96 elementor-widget elementor-widget-heading\" data-id=\"2afacf96\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Entstehung<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-49df4410 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"49df4410\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:200}\">\n\t\t<div class=\"elementor-element elementor-element-7fd880f9 e-con-full e-flex e-con e-child\" data-id=\"7fd880f9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3df483dc e-con-full e-flex e-con e-child\" data-id=\"3df483dc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2644abbf elementor-widget elementor-widget-text-editor\" data-id=\"2644abbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Gemeinsam mit LG42 und Farbe Blau wurde ein 90-sek\u00fcndiger Trailer konzipiert, gedreht und animiert. \u00dcber animierte HUD-Overlays, Motion Tracking und 2D-Motion Graphics entstand in der Postproduktion ein filmisches Erlebnis, das visuelle Sprache aus dem Gaming ins Corporate-Umfeld \u00fcbertr\u00e4gt.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-24824aa3 e-con-full e-flex e-con e-child\" data-id=\"24824aa3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-541c9d4e elementor-widget__width-inherit elementor-invisible elementor-widget elementor-widget-image\" data-id=\"541c9d4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;],&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"900\" height=\"506\" src=\"https:\/\/icespacestudios.de\/wp-content\/uploads\/2025\/05\/20200922_bmw_junior_classic_EDIT_V01.00_00_06_13.Still001-1-1024x576.png\" class=\"attachment-large size-large wp-image-13268\" alt=\"\" srcset=\"https:\/\/icespacestudios.de\/wp-content\/uploads\/2025\/05\/20200922_bmw_junior_classic_EDIT_V01.00_00_06_13.Still001-1-1024x576.png 1024w, https:\/\/icespacestudios.de\/wp-content\/uploads\/2025\/05\/20200922_bmw_junior_classic_EDIT_V01.00_00_06_13.Still001-1-300x169.png 300w, https:\/\/icespacestudios.de\/wp-content\/uploads\/2025\/05\/20200922_bmw_junior_classic_EDIT_V01.00_00_06_13.Still001-1-768x432.png 768w, https:\/\/icespacestudios.de\/wp-content\/uploads\/2025\/05\/20200922_bmw_junior_classic_EDIT_V01.00_00_06_13.Still001-1.png 1257w\" sizes=\"(max-width: 900px) 100vw, 900px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-79107f1f e-con-full e-flex e-con e-child\" data-id=\"79107f1f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t<div class=\"elementor-element elementor-element-3d397f12 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"3d397f12\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:100}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-55ca11c elementor-widget elementor-widget-heading\" data-id=\"55ca11c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Resultat<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8140dc2 e-con-full e-flex e-con e-child\" data-id=\"8140dc2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1be1666 elementor-widget elementor-widget-video\" data-id=\"1be1666\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/relaunch.icespacestudios.de\/wp-content\/uploads\/2025\/05\/Fahrzeugauswahl.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c6383b7 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"4c6383b7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:200}\">\n\t\t<div class=\"elementor-element elementor-element-740627a9 e-con-full e-flex e-con e-child\" data-id=\"740627a9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2079b984 e-con-full e-flex e-con e-child\" data-id=\"2079b984\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-77510a30 e-con-full e-flex e-con e-child\" data-id=\"77510a30\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c25e182 hide-phone elementor-widget elementor-widget-video\" data-id=\"c25e182\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/relaunch.icespacestudios.de\/wp-content\/uploads\/2025\/05\/Tacho.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-38b4cae3 e-con-full e-flex e-con e-child\" data-id=\"38b4cae3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43e3fe0d elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"43e3fe0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>J\u00fcngere Zielgruppen wurden \u00fcber den konsequenten Gamification-Look deutlich effektiver angesprochen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fdc525f e-con-full hide-phone e-flex e-con e-child\" data-id=\"fdc525f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e3bb92 elementor-widget elementor-widget-video\" data-id=\"5e3bb92\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/relaunch.icespacestudios.de\/wp-content\/uploads\/2025\/05\/Streckenauswahl.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-75ee46be e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"75ee46be\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:200}\">\n\t\t<div class=\"elementor-element elementor-element-6584cef0 e-con-full e-flex e-con e-child\" data-id=\"6584cef0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-265f3b15 e-con-full e-flex e-con e-child\" data-id=\"265f3b15\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-70126c3 elementor-widget elementor-widget-video\" data-id=\"70126c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/relaunch.icespacestudios.de\/wp-content\/uploads\/2025\/05\/bmw_trailer_compressed.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" controlsList=\"nodownload\" poster=\"https:\/\/relaunch.icespacestudios.de\/wp-content\/uploads\/2025\/05\/Screenshot-2025-06-16-at-12.55.16-1.png\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7b83635 e-con-full e-flex e-con e-child\" data-id=\"7b83635\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26cfa56c elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"26cfa56c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Das Format wird als innovativer und experimentierfreudiger wahrgenommen als herk\u00f6mmliche Corporate-Trailer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1677dd0f e-con-full e-flex e-con e-child\" data-id=\"1677dd0f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7144381a e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"7144381a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:100}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d38329c elementor-widget elementor-widget-heading\" data-id=\"d38329c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">\u00c4hnliche Projekte<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-18ba1b5b e-con-full e-flex e-con e-child\" data-id=\"18ba1b5b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-583362c0 elementor-widget elementor-widget-html\" data-id=\"583362c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe id=\"iframe\" src=\"https:\/\/cloud.icespace.de\/website-interactives\/project_suggestion-iframe\/\" title=\"Test iframe\" height=\"50px\" style=\"overflow-y: clip;\"><\/iframe>\r\n<script>\r\n    let currentProjectId = 8821;\r\n    const iframe = document.getElementById('iframe');\r\n    const currentProjectDisplay = document.getElementById('current-project-display');\r\n    const language = window.location.pathname.startsWith('\/en\/') ? 'en' : 'de';\r\n    \r\n    function addLog(message) {\r\n        const timestamp = new Date().toLocaleTimeString();\r\n        log.innerHTML += `[${timestamp}] ${message}<br>`;\r\n        log.scrollTop = log.scrollHeight;\r\n    }\r\n    \r\n    function sendProjectId(projectId = null) {\r\n        const id = projectId || parseInt(document.getElementById('project-id-input').value);\r\n        if (!id || isNaN(id)) {\r\n            return;\r\n        }\r\n    \r\n        currentProjectId = id;\r\n        currentProjectDisplay.textContent = `ID: ${id}`;\r\n        \r\n        \/\/ Send project ID to iframe\r\n        iframe.contentWindow.postMessage({\r\n            currentProjectId: id,\r\n            language: language\r\n        }, '*');\r\n        \r\n    }\r\n    \r\n    function reloadIframe() {\r\n        iframe.src = iframe.src;\r\n    }\r\n    \r\n    \/\/ Listen for messages from iframe\r\n    window.addEventListener('message', (event) => {\r\n        if (event.data) {\r\n            if (event.data.requestCurrentProjectId) {\r\n                if (currentProjectId) {\r\n                    iframe.contentWindow.postMessage({\r\n                        currentProjectId: currentProjectId,\r\n                        language: language\r\n                    }, '*');\r\n                    addLog(`\ud83d\udce4 Antwort gesendet: ${currentProjectId}`);\r\n                } else {\r\n                    addLog('\u26a0\ufe0f Keine Projekt ID verf\u00fcgbar');\r\n                }\r\n            } else if (event.data.frameHeight) {\r\n                iframe.style.height = event.data.frameHeight + 'px';\r\n            } else {\r\n            }\r\n        }\r\n    });\r\n    \r\n    \/\/ Auto-send project ID when iframe loads\r\n    iframe.addEventListener('load', () => {\r\n        setTimeout(() => {\r\n            if (currentProjectId) {\r\n                sendProjectId(currentProjectId);\r\n            } else {\r\n                \/\/ Set default project ID for testing\r\n                sendProjectId(8873);\r\n            }\r\n        }, 1000);\r\n    });\r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>BMW Gamification-Trailer f\u00fcr BMW Born to Race Format. Film 3D Gamification-Trailer f\u00fcr BMW inszeniert Geschwindigkeit visuell progressiv, emotionalisiert Wettbewerb und begeistert neue Zielgruppen. Ausgangssituation BMW etabliert mit dem Format \u201eBorn&#8230;<\/p>","protected":false},"author":1,"featured_media":8560,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[52],"tags":[],"class_list":["post-8821","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-film"],"acf":{"card_image_url":{"title":"","url":"https:\/\/relaunch.icespacestudios.de\/wp-content\/uploads\/2025\/05\/Frame-26093932.png","target":""},"card_details_text":"Gamification-Trailer f\u00fcr BMW Born to Race \u2013 inszeniert Geschwindigkeit visuell progressiv, emotionalisiert Wettbewerb und begeistert neue Zielgruppen.","card_details_text_en":"Gamification trailer for BMW Born to Race \u2013 visually stages speed in a progressive way, emotionalizes competition, and inspires new target groups.","isHero_grid_item":false,"hero_background_url":"https:\/\/icespacestudios.de\/wp-content\/uploads\/2025\/05\/bmw-background-1.png","hero_card_positioning":"left","customer_experience":["Innovativere Wahrnehmung","Ansprache j\u00fcngerer Zielgruppe","Erlebnis erschaffen"],"needs":["Innovativer wahrgenommen werden","J\u00fcngere Zielgruppe ansprechen","Erlebnis erschaffen"],"medium":["Film"],"technology":["3D"]},"_links":{"self":[{"href":"https:\/\/icespacestudios.de\/en\/wp-json\/wp\/v2\/posts\/8821","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icespacestudios.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/icespacestudios.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/icespacestudios.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/icespacestudios.de\/en\/wp-json\/wp\/v2\/comments?post=8821"}],"version-history":[{"count":0,"href":"https:\/\/icespacestudios.de\/en\/wp-json\/wp\/v2\/posts\/8821\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/icespacestudios.de\/en\/wp-json\/wp\/v2\/media\/8560"}],"wp:attachment":[{"href":"https:\/\/icespacestudios.de\/en\/wp-json\/wp\/v2\/media?parent=8821"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/icespacestudios.de\/en\/wp-json\/wp\/v2\/categories?post=8821"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icespacestudios.de\/en\/wp-json\/wp\/v2\/tags?post=8821"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}