{"id":22077,"date":"2026-10-02T13:05:56","date_gmt":"2026-10-02T11:05:56","guid":{"rendered":"https:\/\/icespacestudios.de\/?p=22077"},"modified":"2026-10-02T15:19:14","modified_gmt":"2026-10-02T13:19:14","slug":"pac-man-messespiel","status":"publish","type":"post","link":"https:\/\/icespacestudios.de\/en\/interaktive-messeanwendung\/pac-man-messespiel\/","title":{"rendered":"Pac-Man f\u00fcrs Klinikmanagement"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"22077\" class=\"elementor elementor-22077\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f851c20 e-flex e-con-boxed e-con e-parent\" data-id=\"f851c20\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6a07b82 e-con-full e-flex e-con e-child\" data-id=\"6a07b82\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6a4f8c7 e-con-full e-flex e-con e-child\" data-id=\"6a4f8c7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-774da87 e-con-full e-flex e-con e-child\" data-id=\"774da87\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b949d9 elementor-widget elementor-widget-heading\" data-id=\"3b949d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pac-Man f\u00fcrs Klinikmanagement<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d50c7a elementor-widget elementor-widget-heading\" data-id=\"9d50c7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Interaktives Messeerlebnis im Bereich Healthcare<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bd45253 e-con-full e-flex e-con e-child\" data-id=\"bd45253\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f0ea78a tag-bubble e-flex e-con-boxed e-con e-child\" data-id=\"f0ea78a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41cbc80 elementor-widget elementor-widget-text-editor\" data-id=\"41cbc80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Gamification<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3b01138 tag-bubble e-con-full e-flex e-con e-child\" data-id=\"3b01138\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b3c57ee elementor-widget elementor-widget-text-editor\" data-id=\"b3c57ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Interaktive Installation<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d6801b6 e-con-full e-flex e-con e-child\" data-id=\"d6801b6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-163fa98 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"163fa98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">F\u00fcr FuturaMed entwickelte ice space_ ein gebrandetes Pac-Man-Spiel zum Thema Klinikmanagement. Besucher:innen spielen eine zweimin\u00fctige Runde, treffen im Spiel auf ein Leaderboard und k\u00f6nnen sich mit ihrer gesch\u00e4ftlichen E-Mail-Adresse f\u00fcr eine Gewinnverlosung eintragen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fbdf82e e-flex e-con-boxed e-con e-parent\" data-id=\"fbdf82e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-49ac0ea e-con-full e-flex e-con e-child\" data-id=\"49ac0ea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-088cffa e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"088cffa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:100}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1cd0672 elementor-widget elementor-widget-heading\" data-id=\"1cd0672\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Ausgangssituation<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a2918f4 e-con-full e-flex e-con e-child\" data-id=\"a2918f4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d7d50b elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"5d7d50b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:125}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">FuturaMed ber\u00e4t Krankenh\u00e4user und weitere Einrichtungen im Gesundheitswesen zu operativen und strategischen Aufgaben. Dazu geh\u00f6ren laut den erg\u00e4nzenden Informationen unter anderem Krankenhausfinanzierung, Budgetverhandlungen, Controlling und strategische Weiterentwicklung. Auf einer Messe sollte f\u00fcr Besucher:innen schnell verst\u00e4ndlich werden, womit sich das Unternehmen besch\u00e4ftigt und wie es Kliniken unterst\u00fctzt.<\/p><p data-pm-slice=\"1 1 []\">\u00a0<\/p><p data-pm-slice=\"1 1 []\">Am Stand blieben viele Menschen jedoch nur kurz. Sie nahmen einen Werbeartikel wie einen Stift oder eine Tasche mit und gingen weiter. F\u00fcr ein l\u00e4ngeres Gespr\u00e4ch oder den Austausch von Visitenkarten blieb kaum Zeit. Ein Giveaway konnte also einen kurzen Stopp ausl\u00f6sen, vermittelte aber nicht von selbst, was FuturaMed im Klinikmanagement macht.<\/p><p>\u00a0<\/p><p>FuturaMed wollte deshalb mehr Menschen an den Stand holen und ihnen einen Grund geben, dort zu bleiben. Das Spiel sollte die Arbeit des Unternehmens spielerisch vermitteln und den Einstieg in ein Gespr\u00e4ch erleichtern. Gleichzeitig sollte der Vertrieb unterst\u00fctzt werden. Die Kontaktaufnahme war also Teil des Briefings und nicht blo\u00df ein nachtr\u00e4glicher Zusatz zur Messeaktivierung.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bfb9cdf e-con-full e-flex e-con e-child\" data-id=\"bfb9cdf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-92e9977 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"92e9977\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:100}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eebae8e elementor-widget elementor-widget-heading\" data-id=\"eebae8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Projektbeschreibung<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f3a48f1 e-con-full e-flex e-con e-child\" data-id=\"f3a48f1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b212b8d e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"b212b8d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:200}\">\n\t\t<div class=\"elementor-element elementor-element-f4be9ce e-con-full e-flex e-con e-child\" data-id=\"f4be9ce\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2a32bdf e-con-full e-flex e-con e-child\" data-id=\"2a32bdf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41d94ae elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"41d94ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>gamified \u2014 individuell \u2014 nachhaltig<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67eee5c elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"67eee5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:125}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">ice space_ entwickelte f\u00fcr FuturaMed ein gebrandetes, individuell angepasstes Pac-Man-Spiel. Die vertraute Spielmechanik wurde in eine kurze Messe-Experience \u00fcbertragen. Besucher:innen spielen vor Ort mit einem Controller oder Joystick. Eine Runde dauert zwei Minuten. W\u00e4hrend des Spiels weichen sie den Geistern aus oder versuchen, sie zu essen.<\/p><p>\u00a0<\/p><p>Die Spielwelt greift das Thema Klinikmanagement auf. Auch die Geister wurden entsprechend angepasst. Dazu kommen Power-ups, die den Spielverlauf ver\u00e4ndern: Sie k\u00f6nnen mehr Zeit geben, die Geister verlangsamen oder zus\u00e4tzliche Punkte bringen. So bleibt das Grundprinzip von Pac-Man erkennbar, w\u00e4hrend Gestaltung und Spielelemente auf FuturaMed zugeschnitten sind.<\/p><p>\u00a0<\/p><p>Zum Spiel geh\u00f6rte au\u00dferdem ein Leaderboard. Wer an der Verlosung von Gewinnen teilnehmen wollte, musste eine gesch\u00e4ftliche E-Mail-Adresse eintragen. Damit war die Kontaktaufnahme direkt mit der Teilnahme am Spielangebot verbunden.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3a5df39 e-con-full e-flex e-con e-child\" data-id=\"3a5df39\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0144238 e-con-full e-flex e-con e-child\" data-id=\"0144238\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9ddd541 elementor-widget elementor-widget-shock-counter\" data-id=\"9ddd541\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shock-counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t    <!-- Counter -->\r\n    <div class=\"animated-counter\">\r\n      <div class=\"item text-center\">\r\n        <div class=\"counter text-style-5 normal\" \r\n          data-value=\"80.5\" \r\n          data-symbol=\"%\" \r\n          data-duration=\"4500\" \r\n          data-text-color=\"var(--shock-black-color)\"\r\n          data-text-bg-color=\"transparent\">\r\n        <\/div>\r\n        <h3 class=\"title text-style-11\"> <\/h3>      <\/div>   \r\n    <\/div>\r\n\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10e0075 elementor-widget elementor-widget-text-editor\" data-id=\"10e0075\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>mehr Interaktion am Messestand<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aea342c e-con-full e-flex e-con e-child\" data-id=\"aea342c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-34d7b88 e-con-full e-flex e-con e-child\" data-id=\"34d7b88\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2b03b2d elementor-widget elementor-widget-shock-counter\" data-id=\"2b03b2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shock-counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t    <!-- Counter -->\r\n    <div class=\"animated-counter\">\r\n      <div class=\"item text-center\">\r\n        <div class=\"counter text-style-5 normal\" \r\n          data-value=\"60\" \r\n          data-symbol=\"%\" \r\n          data-duration=\"2000\" \r\n          data-text-color=\"var(--shock-black-color)\"\r\n          data-text-bg-color=\"transparent\">\r\n        <\/div>\r\n        <h3 class=\"title text-style-11\"> <\/h3>      <\/div>   \r\n    <\/div>\r\n\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-330d976 elementor-widget elementor-widget-text-editor\" data-id=\"330d976\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>mehr Leads\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-277c9ed e-con-full e-flex e-con e-child\" data-id=\"277c9ed\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-afe5cc7 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"afe5cc7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">LET\u2019S TALK<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3a4f83 elementor-widget elementor-widget-image\" data-id=\"c3a4f83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"110\" height=\"107\" src=\"https:\/\/icespacestudios.de\/wp-content\/uploads\/2025\/05\/Frame-23.png\" class=\"attachment-large size-large wp-image-8224\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4b4abad e-con-full e-flex e-con e-child\" data-id=\"4b4abad\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f41488e elementor-invisible elementor-widget elementor-widget-image\" data-id=\"f41488e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1254\" height=\"1254\" src=\"https:\/\/icespacestudios.de\/wp-content\/uploads\/2026\/10\/FuturaMed-Pac-Man-am-Joystick.webp\" class=\"attachment-large size-large wp-image-22115\" alt=\"\" srcset=\"https:\/\/icespacestudios.de\/wp-content\/uploads\/2026\/10\/FuturaMed-Pac-Man-am-Joystick.webp 1254w, https:\/\/icespacestudios.de\/wp-content\/uploads\/2026\/10\/FuturaMed-Pac-Man-am-Joystick-150x150.webp 150w, https:\/\/icespacestudios.de\/wp-content\/uploads\/2026\/10\/FuturaMed-Pac-Man-am-Joystick-768x768.webp 768w, https:\/\/icespacestudios.de\/wp-content\/uploads\/2026\/10\/FuturaMed-Pac-Man-am-Joystick-12x12.webp 12w\" sizes=\"(max-width: 1254px) 100vw, 1254px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b4e3ba1 e-con-full e-flex e-con e-child\" data-id=\"b4e3ba1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4195a90 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"4195a90\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:100}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b3b9ef9 elementor-widget elementor-widget-heading\" data-id=\"b3b9ef9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Entstehung<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8e976fb e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"8e976fb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:200}\">\n\t\t<div class=\"elementor-element elementor-element-1f57603 e-con e-atomic-element e-flexbox-base e-default-div e-1f57603-4995904 \" data-id=\"1f57603\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"1f57603\" data-e-type=\"e-flexbox\" data-id=\"1f57603\">\n    <div class=\"elementor-element elementor-element-6ab45f1 e-con e-atomic-element e-flexbox-base e-default-div e-6ab45f1-0727c68 \" data-id=\"6ab45f1\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"6ab45f1\" data-e-type=\"e-flexbox\" data-id=\"6ab45f1\">\n    \t\t<div class=\"elementor-element elementor-element-996983d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"996983d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Ausgangspunkt war die Frage, wie sich Menschen auf einer Messe nicht nur kurz am Stand aufhalten, sondern sich spielerisch mit FuturaMeds Arbeit besch\u00e4ftigen k\u00f6nnen. Als Spielprinzip wurde Pac-Man gew\u00e4hlt. Die Regeln sind bekannt, und das Spiel l\u00e4sst sich in einer kurzen Runde vermitteln.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13ea988 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-image\" data-id=\"13ea988\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;],&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1774\" height=\"887\" src=\"https:\/\/icespacestudios.de\/wp-content\/uploads\/2026\/10\/Pac-Man-Prototyp-mit-Maze-und-Joystick.webp\" class=\"attachment-large size-large wp-image-22130\" alt=\"\" srcset=\"https:\/\/icespacestudios.de\/wp-content\/uploads\/2026\/10\/Pac-Man-Prototyp-mit-Maze-und-Joystick.webp 1774w, https:\/\/icespacestudios.de\/wp-content\/uploads\/2026\/10\/Pac-Man-Prototyp-mit-Maze-und-Joystick-768x384.webp 768w, https:\/\/icespacestudios.de\/wp-content\/uploads\/2026\/10\/Pac-Man-Prototyp-mit-Maze-und-Joystick-1536x768.webp 1536w, https:\/\/icespacestudios.de\/wp-content\/uploads\/2026\/10\/Pac-Man-Prototyp-mit-Maze-und-Joystick-18x9.webp 18w\" sizes=\"(max-width: 1774px) 100vw, 1774px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-c52add7 e-con e-atomic-element e-flexbox-base e-default-div e-c52add7-805464c \" data-id=\"c52add7\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"c52add7\" data-e-type=\"e-flexbox\" data-id=\"c52add7\">\n    \t\t<div class=\"elementor-element elementor-element-4240eaf elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4240eaf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Anschlie\u00dfend wurde das Spiel auf FuturaMed angepasst. Das Branding machte es zum Auftritt des Kunden; Geister und Power-ups nahmen Bezug auf Klinikmanagement. Die zweimin\u00fctige Spielrunde gab der Experience einen klaren Rahmen f\u00fcr den Einsatz am Messestand.<\/p><p data-pm-slice=\"1 1 []\">Zum Konzept geh\u00f6rte auch der \u00dcbergang vom Spielen zum gesch\u00e4ftlichen Kontakt. Das Leaderboard erg\u00e4nzte die Runde um einen Wettbewerb. Die Gewinnverlosung gab einen konkreten Anlass, die gesch\u00e4ftliche E-Mail-Adresse einzutragen. So war die Kontaktdateneingabe nicht losgel\u00f6st vom Spiel, sondern Teil des Ablaufs, den Besucher:innen am Stand durchliefen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-7673cb6 e-con e-atomic-element e-flexbox-base e-default-div e-7673cb6-1b4650d \" data-id=\"7673cb6\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"7673cb6\" data-e-type=\"e-flexbox\" data-id=\"7673cb6\">\n    \t\t<div class=\"elementor-element elementor-element-a57930e elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-image\" data-id=\"a57930e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-1,&quot;sizes&quot;:[]},&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:50}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"934\" src=\"https:\/\/icespacestudios.de\/wp-content\/uploads\/2026\/10\/Pac-Mac-Interaktive-Messe-Gamifaication.webp\" class=\"attachment-large size-large wp-image-22091\" alt=\"\" srcset=\"https:\/\/icespacestudios.de\/wp-content\/uploads\/2026\/10\/Pac-Mac-Interaktive-Messe-Gamifaication.webp 968w, https:\/\/icespacestudios.de\/wp-content\/uploads\/2026\/10\/Pac-Mac-Interaktive-Messe-Gamifaication-768x741.webp 768w, https:\/\/icespacestudios.de\/wp-content\/uploads\/2026\/10\/Pac-Mac-Interaktive-Messe-Gamifaication-12x12.webp 12w\" sizes=\"(max-width: 968px) 100vw, 968px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-039d936 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-image\" data-id=\"039d936\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:50}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"796\" height=\"474\" src=\"https:\/\/icespacestudios.de\/wp-content\/uploads\/2026\/10\/FuturaMed-Pac-Man-Gamification.gif\" class=\"attachment-large size-large wp-image-22103\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0e791a7 e-con-full e-flex e-con e-child\" data-id=\"0e791a7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t<div class=\"elementor-element elementor-element-6653974 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"6653974\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:100}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0e9e483 elementor-widget elementor-widget-heading\" data-id=\"0e9e483\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Resultat<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a68673e e-con e-atomic-element e-flexbox-base e-default-div e-a68673e-2cc66de \" data-id=\"a68673e\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"a68673e\" data-e-type=\"e-flexbox\" data-id=\"a68673e\">\n    <div class=\"elementor-element elementor-element-48e293e e-con e-atomic-element e-flexbox-base e-default-div e-48e293e-053bd83 \" data-id=\"48e293e\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"48e293e\" data-e-type=\"e-flexbox\" data-id=\"48e293e\">\n    \t\t<div class=\"elementor-element elementor-element-9d95774 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9d95774\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Entstanden ist ein individualisiertes Pac-Man-Messespiel, das FuturaMed-Branding, Klinikmanagement-Bez\u00fcge, zweimin\u00fctige Runden, Leaderboard und Gewinnverlosung verbindet. Besucher:innen konnten das Spiel vor Ort mit Controller oder Joystick spielen. F\u00fcr die Teilnahme an der Verlosung trugen sie ihre gesch\u00e4ftliche E-Mail-Adresse ein.<\/p><p>Das Ergebnis ist damit konkret beschrieben: ein Messespiel mit einem eingebauten Weg zur Kontaktaufnahme. Zahlen dazu, wie viele Menschen gespielt, sich eingetragen oder anschlie\u00dfend mit FuturaMed gesprochen haben, liegen nicht vor. Deshalb l\u00e4sst sich aus den verf\u00fcgbaren Informationen keine Aussage \u00fcber zus\u00e4tzliche Standbesuche, l\u00e4ngere Aufenthalte oder gewonnene Leads ableiten.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab7efe7 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-image\" data-id=\"ab7efe7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1743\" height=\"902\" src=\"https:\/\/icespacestudios.de\/wp-content\/uploads\/2026\/10\/Pac-Man-mit-Joystick-am-Messestand.webp\" class=\"attachment-large size-large wp-image-22098\" alt=\"\" srcset=\"https:\/\/icespacestudios.de\/wp-content\/uploads\/2026\/10\/Pac-Man-mit-Joystick-am-Messestand.webp 1743w, https:\/\/icespacestudios.de\/wp-content\/uploads\/2026\/10\/Pac-Man-mit-Joystick-am-Messestand-768x397.webp 768w, https:\/\/icespacestudios.de\/wp-content\/uploads\/2026\/10\/Pac-Man-mit-Joystick-am-Messestand-1536x795.webp 1536w, https:\/\/icespacestudios.de\/wp-content\/uploads\/2026\/10\/Pac-Man-mit-Joystick-am-Messestand-18x9.webp 18w\" sizes=\"(max-width: 1743px) 100vw, 1743px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4705080 e-con-full e-flex e-con e-child\" data-id=\"4705080\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-cbcedc3 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"cbcedc3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:100}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4fe69c3 elementor-widget elementor-widget-heading\" data-id=\"4fe69c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">\u00c4hnliche Projekte<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4f8b737a e-con-full e-flex e-con e-child\" data-id=\"4f8b737a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-50e00652 elementor-widget elementor-widget-html\" data-id=\"50e00652\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe id=\"iframe\" src=\"https:\/\/cloud.icespace.de\/website-interactives\/project_suggestion-iframe\/\" title=\"Test iframe\" height=\"50px\" style=\"overflow-y: clip;\"><\/iframe>\r\n<script>\r\n    let currentProjectId = 8873;\r\n    const iframe = document.getElementById('iframe');\r\n    const currentProjectDisplay = document.getElementById('current-project-display');\r\n    const language = window.location.pathname.startsWith('\/en\/') ? 'en' : 'de';\r\n    \r\n    function addLog(message) {\r\n        const timestamp = new Date().toLocaleTimeString();\r\n        log.innerHTML += `[${timestamp}] ${message}<br>`;\r\n        log.scrollTop = log.scrollHeight;\r\n    }\r\n    \r\n    function sendProjectId(projectId = null) {\r\n        const id = projectId || parseInt(document.getElementById('project-id-input').value);\r\n        if (!id || isNaN(id)) {\r\n            return;\r\n        }\r\n    \r\n        currentProjectId = id;\r\n        currentProjectDisplay.textContent = `ID: ${id}`;\r\n        \r\n        \/\/ Send project ID to iframe\r\n        iframe.contentWindow.postMessage({\r\n            currentProjectId: id,\r\n            language: language\r\n        }, '*');\r\n        \r\n    }\r\n    \r\n    function reloadIframe() {\r\n        iframe.src = iframe.src;\r\n    }\r\n    \r\n    \/\/ Listen for messages from iframe\r\n    window.addEventListener('message', (event) => {\r\n        if (event.data) {\r\n            if (event.data.requestCurrentProjectId) {\r\n                if (currentProjectId) {\r\n                    iframe.contentWindow.postMessage({\r\n                        currentProjectId: currentProjectId,\r\n                        language: language\r\n                    }, '*');\r\n                    addLog(`\ud83d\udce4 Antwort gesendet: ${currentProjectId}`);\r\n                } else {\r\n                    addLog('\u26a0\ufe0f Keine Projekt ID verf\u00fcgbar');\r\n                }\r\n            } else if (event.data.frameHeight) {\r\n                iframe.style.height = event.data.frameHeight + 'px';\r\n            } else {\r\n            }\r\n        }\r\n    });\r\n    \r\n    \/\/ Auto-send project ID when iframe loads\r\n    iframe.addEventListener('load', () => {\r\n        setTimeout(() => {\r\n            if (currentProjectId) {\r\n                sendProjectId(currentProjectId);\r\n            } else {\r\n                \/\/ Set default project ID for testing\r\n                sendProjectId(8873);\r\n            }\r\n        }, 1000);\r\n    });\r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Pac-Man f\u00fcrs Klinikmanagement Interaktives Messeerlebnis im Bereich Healthcare Gamification Interaktive Installation F\u00fcr FuturaMed entwickelte ice space_ ein gebrandetes Pac-Man-Spiel zum Thema Klinikmanagement. Besucher:innen spielen eine zweimin\u00fctige Runde, treffen im Spiel&#8230;<\/p>","protected":false},"author":2,"featured_media":22157,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[96],"tags":[],"class_list":["post-22077","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interaktive-messeanwendung"],"acf":{"card_image_url":{"title":"","url":"https:\/\/icespacestudios.de\/wp-content\/uploads\/2026\/10\/FuturaMed-Pac-Man-1.png","target":""},"card_details_text":"","card_details_text_en":"","isHero_grid_item":false,"hero_background_url":"","hero_card_positioning":"right","customer_experience":["Innovativere Wahrnehmung","Ansprache j\u00fcngerer Zielgruppe","Interaktion f\u00f6rdern","Erlebnis erschaffen"],"customer_experience_kopieren":["Innovativere Wahrnehmung","Ansprache j\u00fcngerer Zielgruppe","Interaktion f\u00f6rdern","Erlebnis erschaffen"],"needs":["Innovativer wahrgenommen werden","J\u00fcngere Zielgruppe ansprechen","Interaktion f\u00f6rdern","Erlebnis erschaffen"],"medium":["Installation","App(lication)"],"technology":["Custom Hardware"]},"_links":{"self":[{"href":"https:\/\/icespacestudios.de\/en\/wp-json\/wp\/v2\/posts\/22077","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icespacestudios.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/icespacestudios.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/icespacestudios.de\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/icespacestudios.de\/en\/wp-json\/wp\/v2\/comments?post=22077"}],"version-history":[{"count":0,"href":"https:\/\/icespacestudios.de\/en\/wp-json\/wp\/v2\/posts\/22077\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/icespacestudios.de\/en\/wp-json\/wp\/v2\/media\/22157"}],"wp:attachment":[{"href":"https:\/\/icespacestudios.de\/en\/wp-json\/wp\/v2\/media?parent=22077"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/icespacestudios.de\/en\/wp-json\/wp\/v2\/categories?post=22077"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icespacestudios.de\/en\/wp-json\/wp\/v2\/tags?post=22077"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}